Baseball NSW is pleased to announce the appointment of internationally recognised sports and marketing executive Jennie Sager to its Board of Directors.
A highly respected leader with more than two decades of experience across sport, media, technology and entertainment, Jennie has built and transformed organisations around the world, leading commercial growth, brand strategy and audience engagement for some of the world’s most recognised companies and sporting organisations.
Jennie’s appointment brings significant strategic, commercial and governance expertise to Baseball NSW as it delivers its 2026–2029 Play Ball NSW strategic priorities: grow participation; provide clear, trusted pathways; support our clubs, volunteers and members; and increase the visibility of baseball through storytelling and commercial partnerships.
Jennie has held senior executive roles including Chief Executive Officer of the Women’s National Basketball League, Global Head of Brand and Consumer Marketing at Nextdoor, and Director of Content Partnerships for Japan and Asia Pacific at Twitter. Earlier in her career, she was an Executive Producer with many networks including Nine Entertainment, MTV, Discovery and National Geographic, where she built a reputation for creating compelling stories that engaged audiences around the world.
She currently serves on the boards of City Recital Hall Sydney and the Australian Women in Music Awards,
Baseball NSW Chair Sue Cunningham says, “We are thrilled to welcome Jennie to the Baseball NSW Board. Jennie brings an exceptional combination of strategic leadership, commercial expertise and global marketing experience. Her experience will be invaluable as we deliver our Play Ball NSW strategy and create more opportunities for people to discover and enjoy baseball.”
Jennie said she was excited to help build on the strong foundations already established across the sport.
“Sport has an incredible ability to bring people together, build confidence and strengthen communities, and baseball has enormous potential to grow even further across New South Wales,” Ms Sager said.
“I’m excited to join the Baseball NSW Board at such an important time for the sport. There is a passionate baseball community, a clear vision for the future and a real opportunity to introduce more people to the game. I look forward to working with the Board, staff, clubs and volunteers to help grow participation, tell the incredible stories that exist across our sport and create new opportunities for baseball to thrive.”
Jennie’s appointment follows a competitive recruitment process that attracted strong interest from candidates both within and beyond the baseball community.
The appointment is the first made under the Nomination Committee provisions introduced into the Baseball NSW Constitution in 2023. Baseball NSW would like to thank Independent Chair Stuart Hodge, CEO of Sports NSW, and Brenda Franks, member of the Baseball NSW Audit Committee, for their contribution to the recruitment and selection process.